{"id":3026,"date":"2021-08-16T17:22:41","date_gmt":"2021-08-16T22:22:41","guid":{"rendered":"https:\/\/singularityumexicosummit.com\/fbl22-reggie-watts-basic-income-the-failures-of-digital-advertising\/"},"modified":"2021-08-16T17:22:41","modified_gmt":"2021-08-16T22:22:41","slug":"fbl22","status":"publish","type":"post","link":"https:\/\/singularityumexico.com\/en\/fbl22\/","title":{"rendered":"Reggie Watts: Basic Income &#038; The Failures of Digital Advertising"},"content":{"rendered":"<p>Today we are joined by actor, comedian, and musician, Reggie Watts, who many of you might recognize from the Late Late Show with James Corden, where he leads the house band, or from one of his many amazing performances, including TedTalks and music videos that have garnered tens of millions of views.<\/p>\n<p>In this episode, Reggie and I talk about creating content with technology, the failures of the digital advertising model, how to escape the attention economy, the benefits of basic income, and how to bring out the best in people when their needs aren\u2019t being met.<\/p>\n<p>One great example of challenging the current advertising and creator model is Reggie&#8217;s very own app, WattsApp, which you can find on <a href=\"https:\/\/apps.apple.com\/us\/app\/wattsapp-by-reggie-watts\/id1489429381\">Apple<\/a> &#038; on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.phasium.wattsapp&#038;hl=en_US&#038;gl=US\">Android <\/a>phones.<\/p>\n<p>**<\/p>\n<p>Sign up for your <a href=\"https:\/\/singularity.org\/2weektrial\" rel=\"ugc noopener noreferrer\" target=\"_blank\">2 week free trial <\/a>of Singularity&#8217;s premium membership @ singularity.org\/2weektrial<\/p>\n<p><a href=\"https:\/\/go.su.org\/ep2021\" rel=\"ugc noopener noreferrer\" target=\"_blank\">Apply <\/a>to join our Nov 7th &#8211; 11th Executive Program @ go.su.org\/ep2021<\/p>\n<p>**<\/p>\n<p>Host:<a href=\"https:\/\/curiousapes.com\/steven-parton\/\" rel=\"ugc noopener noreferrer\" target=\"_blank\"> Steven Parton<\/a> &#8211;<a href=\"https:\/\/www.linkedin.com\/in\/steven-parton-2572a814\/\" rel=\"ugc noopener noreferrer\" target=\"_blank\"> LinkedIn<\/a> \/<a href=\"https:\/\/twitter.com\/StevenEParton\" rel=\"ugc noopener noreferrer\" target=\"_blank\"> Twitter<\/a><\/p>\n<p>Music by: Amine el Filali<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we are joined by actor, comedian, and musician, Reggie Watts, who many of you might recognize from the Late Late Show with James Corden, where he leads the house band, or from one of his many amazing performances, including TedTalks and music videos that have garnered tens of millions of views. 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